Aussies are spending their online shopping dollars at home

Last year, more than half of the 2.4 billion dollars we spent buying clothes online went to Australian retailers.

According to recent data from Roy Morgan, 56% of online clothing purchases made by Aussies over the age of 14 were with Australian-based retailers. The figure excludes footwear and children’s clothing purchases, so the figure could be even higher than that.

Women accounted for most of the domestic spend, with females purchasing female clothing contributing over 1 billion dollars to the 1.36 billion dollar figure spent in Australia. The clear preference when buying women’s clothing is to shop domestically, with 66% of the 1.58 billion dollars spent on women’s clothing (by men and women) being spent domestically.