Plus-size retailer Lane Bryant has taken a jab at Victoria’s Secret’s beauty standards with its provocative new spring campaign, I’m No Angel, which debuted today and aims to prove that “all women are sexy” regardless of society’s traditional or stereotypical views on beauty.
The black and white ads, which were shot by photographer Cass Bird, star famous full-figured models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, who are posed in pieces from the brand’s Cacique lingerie collection.
“Our #ImNoAngel campaign is designed to empower ALL women to love every part of herself [sic],” Lane Bryant CEO and President Linda Heasley said in a statement.