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You are here: Home / SALES / Skinny models don’t sell clothes – research

SALES · March 19, 2015

Skinny models don’t sell clothes – research

Skinny models could be less effective at selling clothes than “healthy-sized” women, a researcher has found.

Massey University professor Leo Paas said his research showed models who are “neither too thin nor too large” have the most positive reaction from consumers.

Professor Paas said as France considers legislation to ban very thin models, the fashion industry should have nothing to fear.

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